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心理学与生活-第116章

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4。 Assumption of morality: A belief that the inherent morality of the group and its objectives 
preclude any requirement to question the morality of methods employed to attain goals。 
5。 Self…censorship: Individual members’ doubts and misgivings are not expressed。 
6。 Illusion of unanimity: Lack of dissent is interpreted by the group as concurrence in
philosophies。
7。 Mindguarding: Certain members of the group protect the group from negative
information by suppressing the information pletely。
8。 Direct social pressure: Members apply social pressure to discourage expressions of doubts 
or criticism of the group’s illusions; stereotypes; or judgments。 
371 


PSYCHOLOGY AND LIFE 

Cults 

In expanding the text’s discussion of cults; you might review the types of people who are most 
monly recruited by cults。 They are often adolescents and young adults who are somewhat 
idealistic; so that they are more susceptible to the cult’s utopian message。 They are likely to be 
people who are psychologically vulnerable in that they are lonely; depressed; feeling rejected; 
lost; hopeless; or desperate in some way。 They may have had long…term problems or may have 
suffered a temporary setback in their life; but they are vulnerable at that moment and the cult 
promises a new direction or hope that will make them feel loved; appreciated; and special again。 
They may be searching for some sense of direction in their lives or someone to blame for their 
problems; and often cults seemingly provide them with both。 No matter what the specific 
circumstances; as the text points out; once someone is under the control of a cult; the techniques 
they use to manipulate the person’s attitudes and behaviors can be extremely powerful。 Which is 
why it is so important for students to be aware of how cults operate before they are ever tempted 
to join one。 

BIOLOGHAPHICAL PROFILES 

Solomon Asch (1907—1996) 

Solomon Asch obtained his Ph。D。 at Columbia University in 1932。 He subsequently taught at the 
New School for Social Research in New York City and at Rutgers University。 Asch’s research and 
conceptual orientation in social psychology were influenced strongly by the Gestalt school; 
particularly as represented in the writings of his close friend; Max Wertheimer。 Asch is best 
known for his pioneering research on conformity and the effects of group pressure on the 
behavior of the individual。 Among his major works is the classic text Social Psychology; published 
in 1952。 

Stanley Milgram (1933—1984) 

Stanley Milgram was born in New York City; received his Ph。D。 from Harvard in 1960; and 
taught briefly at Yale; before returning to Harvard in 1963 as the Executive Director of the 
parative International Program in the Department of Social Relations。 Milgram is well 
known for his series of experiments on obedience to authority; which he conducted during the 
early 1960s。 This controversial research brought him both vehement criticism and praise; 
including the American Association for the Advancement of Science’s Socio…Psychology Prize in 
1965。 He became distinguished professor at City University of New York in 1980。 His works 
include Obedience to Authority (1974) and the award…winning short film; The City and the Self 
(1974)。 

Muzafer Sherif (1906—1988) 

Muzafer Sherif obtained his masters degree at Istanbul University; Turkey。 After winning a 
fellowship abroad; he traveled to Harvard to study; primarily because of William James’ legacy。 
He obtained a second master’s degree at Harvard; then went to Columbia University; where he 
conducted his dissertation; classic research on the autokinetic effect。 While at the University of 
Oklahoma from 1949 to 1965; he investigated the effects of petition on the emergence of 
stereotypes and intergroup hostility; and the ameliorative effects of intergroup cooperation。 With 
his wife; Carolyn; Sherif examined social judgments and attitudes; and the natural behavior of 
adolescents in groups。 From 1965 to 1972; he taught at Penn State University。 

372 


CHAPTER 18: SOCIAL PSYCHOLOGY; SOCIETY; AND CULTURE 

373 


PSYCHOLOGY AND LIFE 

SUGGESTIONS FOR FURTHER READING 

Aronson; E。 (1994)。 The Social Animal; 7th Ed。 New York; W。 H。 Freeman。 A narrative approach to 
social psychology。 This classic presents theory and research in an interesting and very 
relevant manner。 Topics covered include prejudice; propaganda; war; alienation; aggression; 
unrest; and political upheaval。 

Deaux; K。; & Wrightsman; L。 (1988)。 Social Psychology; 5th Ed。 Pacific Grove; CA: Brooks/Cole。 A 
basic text with wide coverage。 Research…oriented; with emphasis on applications of social 
psychology。 

Evans; R。 (1980)。 The Making of Social Psychology: Discussions with Creative Contributors。 New York: 
Gardner Press。 A collection of Evans’ discussions with nineteen significant contributors to the 
field of social psychology; and is an excellent reference for both biographical and historical 
material。 

Lewin; K。 (1951)。 Field Theory in Social Science: Selected Theoretical Papers。 Edited by Dorwin 
Cartwright。 New York: Harpers。 A classic text by the founder of the discipline of social 
psychology。 

Markus; H。; & Kitayama; S。 (1991)。 Culture and the Self。 Implications for Cognition; Emotion; and 
Motivation。 Psychological Review; 98(2); 224…253。 Explores the possibility that concepts of “self’ 
may differ cross…culturally。 Presents research that suggests that Asia cultures foster an 
“interdependent’ conception of self; while Western cultures foster an “independent” 
conception of self 

Milgram; S。 (1974)。 Obedience to Authority。 New York: Harper & Row。 Milgram presents his ideas 
on the topic of obedience and describes his famous research involving the shocking machine。 

Reber; A。 S。 (1985)。 The Penguin Dictionary of Psychology。 London: The Penguin Group。 A concise; 
cogent dictionary of even the most obscure psychological terms。 

Ross; L。; & Nisbett; R。 (1991)。 The Person and the Situation: Perspectives of Social Psychology。 New 
York: McGraw…Hill。 An excellent summary and review of the field of social psychology by 
two leading researchers。 Presents the plex and often contradictory findings of social 
psychology in a manner easily understood by all。 

Spiegel; D。; Bloom; J。; Kraemer; H。; & Gottheil; E。 (1994)。 Effect of Psychosocial Treatment on Survival 
of Patients with Metastatic Breast Cancer。 In Psychosocial Processes and Health: A Reader; 468…477。 
Cambridge: Cambridge University Press。 Presents research that suggests participating in 
social support groups can dramatically increase length of survival of women with metastatic 
breast cancer。 Provides a dramatic example of how social factors can influence biological 
ones。 

Steele; C。 (1997)。 A Threat in the Air: How Stereotypes Shape Intellectual Identity and Performance。 
American Psychologist; 52(6); 613…629。 Introduces “stereotype threat’ and discusses its 
influence on the performance of stereotyped individuals。 Stereotype threat is a phenomenon 
in which the fear of confirming a stereotype leads to anxiety that actually causes the 
fulfillment of the stereotype。 It is used to explain lower academic performance by stereotyped 
group pared to nonstereotyped groups。 

Tesser; A。 (1995)。 Advanced Social Psychology。 New York: McGraw…Hill。 An excellent introduction 
to the field of social psychology。 Individual chapters are written by leading researchers in 
different areas of social psychology。 

374 


CHAPTER 18: SOCIAL PSYCHOLOGY; SOCIETY; AND CULTURE 

DISCOVERING PSYCHOLOGY 

PROGRAM 17: SEX AND GENDER 

Overview 

The ways in which males and females are similar and different; and how sex roles reflect 
social values and psychological knowledge。 

Key Issues 

How sex hormones affect gender behavior in rats; how the environment affects gender roles; 
reasons for self…segregation by gender among preschool children; artificial limits imposed on 
female gender roles; relationship between gender roles and depression; and how gender 
stereotypes in advertisements affect behavior。 

Demonstrations 

Sex differences in the play behavior of baby rats。 

Self…segregation by gender in a preschool。 

Socialization differences in gender…appropriate behavior and dress。 

Interviews 

Developmental neuroscientist Michael Meaney studies why male rats are more apt to engage 
in rough…and…tumble play; while female rats are consistently less aggressive and less 
physical。 

Eleanor Maccoby examines why children tend to socialize with other children of the same 
sex。 

Jean Block examines the differences in the socialization of male and female children and the 
effects on their relationships with other children of the same and opposite sex。 

PROGRAM 20: CONSTRUCTING SOCIAL REALITY 

Overview 

The factors that contribute to our interpretation of reality and how understanding the 
psychological processes that govern our behavior may help us to bee more empathetic 
and independent members of society。 

Key Issues 

Power of cognitive control; the Pygmalion effect; how teachers’ expectations
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