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speakerphone； and I said； 'Hi； it's Meg Whitman of eBay。' And he said； 'Hi； it's Arthur
Levitt of the SEC。 I don't know you and have never met you but I know that you just
went public and I want to know： How did it go？ Were we ＇the SEC＇ customer…friendly？'
And so we breathed a sigh of relief； and we talked about that a
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little bit。 And then ＇Levitt＇ said； 'Well； actually； another reason that I am calling
is that I just got my tenth positive feedback on eBay and have earned my yellow star。
And I am so proud。' And then he said； 'I am actually a collector of Depression…era
glass； post…1929； and so I have bought and sold on eBay and you get feedback as a
buyer and seller。 And I thought you would just like to know。'〃
Every eBay user has a feedback profile made up of comments from other eBay users who
have done transactions with him or her； relating to whether the goods bought or sold
were asexpected and the transaction went off smoothly。 This constitutes your official
〃eBay reputation。〃 You get ＋1 point for each positive comment； 0 points for each
neutral comment； and …1 for each negative comment。 A colored star icon is attached
to your user ID on eBay for ten or more feedback points。 My user ID on eBay might
be TOMF （50） and a blue star； which means that I have received positive feedback
comments from fifty other eBay users。 Next to that is a box that will tell you whether
the seller has had 100 percent positive feedback comments or less； and also give you
the chance to click and read all the buyers' comments about that seller。
The point； said Whitman； is that 〃I think every human being； Arthur Levitt or the
janitor or the waitress or the doctor or the professor； needs and craves validation
and positive feedback。〃 And the big misconception is to think that it has to be money。
〃It can be really small things；〃 said Whitman； 〃telling someone； 'You did a really
great job； you were recognized as doing a great history paper。' Our users say to us
＇about eBay's star system＇； 'Where else can you wake up in the morning and see how
much people like you？'〃
But what is so striking； said Whitman； is that the overwhelming majority of feedback
on eBay is positive。 That's interesting。 People don't usually write Wal…Mart managers
to compliment them on a fabulous purchase。 But when you are part of a community that
you feel ownership in； it is different。 You have a stake。 〃The highest number of
feedback we have is well over 250；000 positive comments； and you can see each one；〃
said Whitman。 〃You can see the entire history of each buyer and seller； and we have
introduced the ability to rebut。 。 。 You cannot be anony
mous on eBay。 If you are not willing to say who you are； you should not be saying
it。 And it became the norm of the community really fast。 。 。 We are not running an
exchange…we are running a community。〃 Indeed； with 105 million registered users from
190 countries trading more than 35 billion in products annually； eBay is actually
a self…governing nation…state…the V。R。e。； the Virtual Republic of eBay。
And how is itgoverned？ EBay's philosophy； said Whitman； is； 〃Let's make a small number
of rules； really enforce them； and then create an environment in which people can
fulfill their own potential。 There is something going on here besides buying and
selling goods。〃 Even allow…
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